About Frubee

The Blue Bullet!

Hi and welcome to the official website of Frubee, the dry fruits and spices super brand!  I am Amit and I launched Frubee in 2017.

With my wife and daughter, I live a quiet and peaceful life in the Pune suburb of Kharadi. I can often be seen puttering around Kharadi riding my blue Bullet, so do wave and say “Hi” if you chance upon me.  I love to meet new people.

Invite me for coffee at the local Coffee Craft or Brewers.  Who knows?  Maybe there’s some dry fruits in my rucksack too!  🙂

I started Frubee in 2017 after 18 years in the ITES industry.  I now sell Frubee brand of dry fruits and spices, online and in stores.

Why start Frubee, you ask?  Well, it all started with my search for good almonds and walnuts for my daughter.  I shopped like we all do.  First, I tried the “cheap brands” and the results were horrifying.  Why?  Because “cheap” and “good” in the same sentence went out of style maybe 2000 years back?  Today, cheap = bad.  No dispute.

Then I bought the “expensive brands” and while the quality was good, they were… umm, how do I put it?  Expensive!  I started thinking, there had to be a middle path.  Good quality at a reasonable price.  Thus, was born Frubee, a brand that would always sell good quality at a reasonable price.

Now, everybody loves dry fruits!  And who doesn’t use spice?  I just want everybody to eat Frubee products and see what they’ve been missing out on so long!

I can go on and on about how my products are great (whose isn’t? 🙂 ), but the proof of the pudding is in the eating, isn’t it?  So if you’re convinced, click here and go to the shop!  No?  Still need to know more?  Well, read on…

About once a month, I drive down to Mumbai to hand select the best dry fruits and spices and truck them over to my tiny Kharadi godown for processing.  I choose my products like I would for my own family.  Price/Profit is not my concern.  Quality is.  I’ve become a champion at providing top quality at a reasonable price.  Just what my customers want!

I am helped in my work by Asha and Ashwini, two of the most helpful and hardworking youngsters you’ll ever come across.  Deliveries are handled by Umesh who works by day and studies by night.

Ashwini and Asha striking a pose with our products!

At our godown, we further sort and grade our products because only the best is good enough for my customers.

Ashwini and Asha hard at work.

Here’s a pic of our Chilean walnuts being shelled.  That’s how fresh we sell!

Now, the Internet is a very funny thing.  It’s allowed a Bengali to turn into a ‘Lala/Sethji!’  I want my customer to have the best of both worlds, great quality at a reasonable price!  But unlike other “Lalas,” I buy in huge quantities and my overheads are almost nil since I own no prime-location shop (therefore no monthly rent)!

My prime location is this site and this allows me to guarantee the lowest prices for Frubee products on this website, my online-shop-with-no -overheads!  Order here and give us a try.  If you don’t simply just love our products, I’ll refund all your money back, no questions asked.  I’m a crazy Lala, I tell you.  🙂

And just in case you’re wondering, nobody has taken me up on this offer yet.

This is my online shop. You are buying from me!  If you like the products, I’m the one to thank!  But more importantly, in the unlikely event you don’t like something, you know who to catch!

Frubee is a fearless brand and this website exists for Frubee to forge a path to customers directly.  No brand will ever sell you products at distributor prices on their website, for obvious reasons.

Frubee is available on Flipkart, Amazon, and Qtrove along with 100s of shops across Pune.  But you will not find Frubee at a lower price anywhere else than right here.  That’s a promise.

Finally, I like to hear from my customers (who sometimes become friends too), so do drop a line, even if just to say you love Frubee!

Amit Bhattacharya

P.S.:  I’m sure you’re interested in buying Frubee products at distributor prices.  Right?  Then click here and go to the shop.  Once there, browse or search for the product you want.  Do it now!